Hjemmet is Denmark's "hyggeligste" weekly magazine.
With a subscription to Hjemmet, you get inspiration every week for everything from cooking, health and well-being, as well as a sea of exciting articles, horoscopes and fun competitions. In addition to inspiration, you also get the whole week's TV guide, and if you are into crosswords, the magazine also contains a whole section of this.
| % | |
| Men | 30 |
| Women | 70 |
| % | |
| 50 years+ | 76 |
| Live west of Storebælt | 60 |
| Having grandchildren between 0-17 | 50 |
| % | |
| Health (very/quite interested) | 68 |
| Alternative medicine (very/quite interested) | 24 |
| Gardening (very/quite interested) | 47 |
| Audience | In Feed Post/Reel | Dark post* | Story | |
| 160.000 > | 19.800 DKK | 10.800 DKK | 9.900 DKK | |
| 140.000 > | 17.600 DKK | 9.600 DKK | 8.800 DKK | |
| 120.000 > | 15.400 DKK | 8.400 DKK | 7.700 DKK | |
| 100.000 > | 13.200 DKK | 7.200 DKK | 6.600 DKK | |
| 80.000 > | 11.000 DKK | 6.000 DKK | 5.500 DKK | |
| 60.000 > | 9.500 DKK | 5.400 DKK | 4.750 DKK | |
  |
60.000 < | 8.800 DKK | 4.800 DK | 4.400 DKK |
| Format | Size |
| Image ad | 1200 x 628 px |
| Carousel ad | 1080 x 1080 px |
| Highlighted ad | 1200 x 717 px |
| Instagram feed | 1080 x 1350 px |
| Instagram stories | 1080 x 1920 px |
All commercial content on Story House Egmont’s websites and SoMe channels is marked as ads and are active for a period of 3 months from the campaign start. Except dark posts which are active for 2 weeks from the campaign start.
We do not offer agency compensation for production and SoMe boost.
| Format | Price DKK | Dimension mm |
| Full page | 46.200 | 208 x 278 |
| Double page | 73.900 | 416 x 278 |
| Half page horizontal | 31.400 | 208 x 139 |
| Half page vertical | 31.400 | 102 x 278 |
| Advertorial Full page | 55.400 | 208 x 278 |
| Issue Name | No. | Publication Date | Material Deadline |
| Hjemmet | 36 | Mon 31-08-26 | Tue 11-08-26 |
| Hjemmet | 37 | Mon 07-09-26 | Tue 18-08-26 |
| Hjemmet | 38 | Mon 14-09-26 | Tue 25-08-26 |
| Hjemmet/Hendes Verden Sundhedstillæg | 2 | Mon 21-09-26 | Tue 25-08-26 |
| Hjemmet | 39 | Mon 21-09-26 | Tue 01-09-26 |
| Hjemmet | 40 | Mon 28-09-26 | Tue 08-09-26 |
| Hjemmet | 41 | Mon 05-10-26 | Tue 15-09-26 |
| Hjemmet | 42 | Mon 12-10-26 | Tue 22-09-26 |
| Hjemmet | 43 | Mon 19-10-26 | Tue 29-09-26 |
| Hjemmet | 44 | Mon 26-10-26 | Tue 06-10-26 |
| Hjemmet | 45 | Mon 02-11-26 | Tue 13-10-26 |
| Hjemmet | 46 | Mon 09-11-26 | Tue 20-10-26 |
| Hjemmet | 47 | Mon 16-11-26 | Tue 27-10-26 |
| Hjemmet | 48 | Mon 23-11-26 | Tue 03-11-26 |
| Hjemmet | 49 | Mon 30-11-26 | Tue 10-11-26 |
| Hjemmet | 50 | Mon 07-12-26 | Tue 17-11-26 |
| Hjemmet | 51 | Mon 14-12-26 | Tue 24-11-26 |
| Hjemmet | 52 | Sat 19-12-26 | Mon 30-11-26 |
| Hjemmet | 53 | Mon 28-12-26 | Sun 06-12-26 |
