Material Specifications

Print

Print Guidelines

General Specifications

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Download print specifications here in danish.

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All advertorials and advertisements which can be mistaken for editorial content must be clearly labelled with the word "ANNONCE". In this context, the term “clearly” means using capital letters and bold text of a sufficiently large font size.

On right-hand pages, the labelling must be located at the top right-hand corner, and on left-hand pages the labelling must be placed at the top left-hand corner of the advertisement.

Double pages must be marked with the word ANNONCE on both the right-hand and the left-hand page.

Story House Egmont A/S reserves the right to add the word ANNONCE to advertisements that can be mistaken for editorial content. If the ANNONCE labelling is not clear on an advertisement, Story House Egmont A/S reserves the right to change the font.

AI-Generated or AI-Manipulated Content

Any advertisement containing AI-generated or materially AI-manipulated images, video, or audio that could reasonably be perceived as real must be clearly labelled at the point of first exposure. The label must be displayed in close proximity to the relevant content, for example"AI-generated"or"AI-manipulated". Advertisers are solely responsible for ensuring compliance with all applicable laws and regulations regarding AI-generated content.

AI-Generated Text

Story House Egmont does not accept advertising materials containing fully AI-generated text. All advertising copy must be subject to meaningful human authorship, review, and editorial control prior to submission.

Submission of advertisements

Advertisers are solely responsible for ensuring that all submitted materials comply with applicable laws, regulations, and industry standards.
Advertisements that are to be printed in Egmont’s magazines must be submitted in PDF format and delivered to us through our advert portal, Simple AD:http://simplead.egmont.dk

Key requirements for ads:

The advert must be made in PDF version 1.4.
Image resolution must be at least 300 dpi in print size.
If the advert contains spot colours or Pantone, they will be automatically converted to CMYK.
Black text smaller than 24 pt font must be pure black.
If the advert contains a QR code, this must be made in pure black.
Layers in the PDF document are not permitted.
All types must be included.
Conversion from RGB to CMYK must be done using ISOcoated_v2_300_eci.icc.
The advert must be delivered with crop marks and 5 mm bleed.
Text and other essential elements must be placed at least 10 mm inside the final trim size.

Especially for spread ads in perfect bound magazines:If an image or text in the ad, is placed over the center, it should be taken into account, that the image is displaced approx. 2.5 mm (and 5 mm if the advertisement is to be placed on page 2-3) on each side of the back.