General Specifications

Materials must be submitted to webbannons@egmont.se no later than 3 working days prior to campaign start.

If the materials are delivered later, Egmont cannot guarantee that the campaign will start on the planned date. Egmont uses Google Ad Manager as ad server.

The advertiser is responsible for banner materials, functionality and design. Banners which clash with the editorial content or cause technical problems for visitors will be removed from the page immediately. All banner materials must comply with the framework for the assigned banner space. This means no projecting images, layers or pop-ups that exceed the specified banner size. We reserve the right to return the banner if the computer’s CPU load is significantly increased in connection with loading the banner. Links must always open in a new window (target =”_blank”).

Banners must include the sender’s logo. If the banner includes audio, this must only play after 1 second mouseover delay or by clicking. Audio must always stop on mouse-out. If a banner links to a website with alcohol or of a sexual nature, the URL for this website must include a “warning box” with an age limit of 18.

Delay

We reserve the right to delay or change the implementation of any campaign. In case of a delay, the advertiser is entitled tolater delivery. The terms for later delivery shall be agreed separately with the advertiser, but as a rule of thumb, the advertiser must receive services to the same value as the originally agreed services.

Materials

If correct and functional materials are not supplied inside agreed materials deadlines, timely campaign implementation cannotbeguaranteed. This also applies to ownerships, and hence the ownerships will be considered to have been dissolved if the materials are supplied late. No compensation will be available for lost exposure in case of late supply of materials. The specifications are updated on an ongoing basis.

Ai-generated or ai-manipulated content

Any advertisement containing AI-generated or materially AI-manipulated images, video, or audio that could reasonably be perceived as real must be clearly labelled at the point of first exposure. The label must be displayed in close proximity to the relevant content, for example"AI-generated"or"AI-manipulated". Advertisers are solely responsible for ensuring compliance with all applicable laws and regulations regarding AI-generated content.

Ai-generated text

Story House Egmont does not accept advertising materials containing fully AI-generated text. All advertising copy must be subject to meaningful human authorship, review, and editorial control prior to submission. Advertisers are solely responsible for ensuring that all submitted materials comply with applicable laws, regulations, and industry standards.

Please contact us via webbannons@egmont.se with any questions.

High Impact formats

Download banner specifications here.

Download banner specifications here in danish.

We partner with Adnami to deliver a range of high impact formats.

Find all of Adnami’s specifications here.

Materials must be submitted to webbannons@egmont.se no later than 3 working days prior to campaign start.

Standard Display formats

Download banner specifications here.

Download banner specifications here in danish.

Materials must be submitted to webbannons@egmont.se no later than 3 working days prior to campaign start.

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Video

Download banner specifications here.

Download banner specifications here in danish.

*HTML5 google specs here.

Materials must be submitted to webbannons@egmont.se no later than 3 working days prior to campaign start.