gastro

Gastro is all about where, how, why and how much, giving you specific information and inspiration for how you can do it yourself.

We update you on news and trends in food, wine, gadgets and equipment. And most importantly: We share the joy of the process – planning, buying the right raw ingredients and having fun in the kitchen with the best equipment, while creating your meal.

96,000

Readers of magazine

16,600

Followers on Instagram

17,400

Followers on Facebook

Magazine: Index Danmark/Gallup Marketing 2H2024+1H2025 - SoMe: September 25

Target Group

Gender

  %
Men 51
Women 49

Demographics

  %
35 - 59 years old 39
Higher education 49
Household income (600.000 DKK or more) 45
Live in a city with over 50,000 inhabitants 50

Interest

  %
Culture/books/movies/music (very/quite interested) 48
Cooking (very/quite interested) 76
Interior design (very/quite interested) 44
Kitchen (very/quite interested) 46
Travels (very/quite interested) 56
Try new recipes (monthly) 65
Try new products for cooking (monthly) 56

Opinions

  %
Good design is important to me (Interested) 74
I'm willing to spend a little extra for a well-known brand (Interested) 69
I prefer to buy organic food if I can get it (Interested) 67
I am willing to pay extra for quality products (Interested) 86

Source

Index Danmark/Gallup Marketing H2024

SoMe prices

Audience In Feed Post/Reel Dark post* Story
160.000 > 19.800 DKK 10.800 DKK 9.900 DKK
140.000 > 17.600 DKK 9.600 DKK 8.800 DKK
120.000 > 15.400 DKK 8.400 DKK 7.700 DKK
100.000 > 13.200 DKK 7.200 DKK 6.600 DKK
80.000 > 11.000 DKK 6.000 DKK 5.500 DKK
60.000 > 9.500 DKK 5.400 DKK 4.750 DKK
60.000 < 8.800 DKK 4.800 DK 4.400 DKK

*excl. boost budget

SoMe formats

Format Size
Image ad 1200 x 628 px
Carousel ad 1080 x 1080 px
Highlighted ad 1200 x 717 px
Instagram feed 1080 x 1350 px
Instagram stories 1080 x 1920 px

All commercial content on Story House Egmont’s websites and SoMe channels is marked as ads and are active for a period of 3 months from the campaign start. Except dark posts which are active for 2 weeks from the campaign start.

We do not offer agency compensation for production and SoMe boost.

Prices and Formats

Format Price DKK Dimension mm
Fullpage 38.000 225x298
Coverpage 43.700 225x298
Doublepage 60.800 450x298
Halfpage horizontal 25.800 225x149
Halfpage vertical 25.800 107,5x298
Advertorial fullpage 45.600 225x298
Advertorial doublepage 73.000 450x298
Gatefold (4 pages) 77.600  

Publication dates

Issue Name Publication Date Material Deadline Special issues
Gastro 228 04/12/25 31/10/2025  
Gastro 229     Digital
Gastro 230 Thu 05-02-26 Thu 08-01-26  
Gastro 231 Thu 05-03-26 Fri 30-01-26  
Gastro 232 Thu 09-04-26 Thu 05-03-26  
Gastro 233 Thu 07-05-26 Wed 08-04-26  
Gastro Danmark Tue 12-05-26 Fri 20-03-26 Danmarks guide
Gastro 234 Thu 04-06-26 Wed 06-05-26  
Gastro 236 Thu 06-08-26 Fri 03-07-26  
Gastro 237 Thu 03-09-26 Tue 04-08-26  
Gastro 238 Thu 01-10-26 Wed 02-09-26  
Gastro Selection Thu 08-10-26 Wed 26-08-26 Selection
Gastro 239 Thu 05-11-26 Fri 02-10-26  
Gastro 240 Thu 03-12-26 Tue 03-11-26