Eurowoman

Eurowoman is Denmark’s most popular, inspiring and trend-setting fashion, lifestyle and culture magazine with more than 25 years of experience.

In a rapidly changing society and media landscape, we curate the best and most noteworthy in fashion, lifestyle, art, culture, shopping, work life, politics and beauty each month to our discerning and quality-conscious readers, and we write enthusiastically about movements and trends in society at home and in the world.

We prioritise diversity, debate and the good story and strong feature articles about great personalities with opinions and we always allow room for different opinions.

It will all be presented in an aesthetical and visually inspiring universe.

96,000

Readers of magazine

118,800

Followers on Instagram

61,200

Followers on Facebook

Magazine: Index Danmark/Gallup Marketing 2H2024+1H2025 - SoMe: September 25

Target Group

Gender

  %
Men 29
Women 71

Demographics

  %
20 - 49 years old 45
Higher education 47
Household income (600.000 DKK or more) 35
Owned/co-operative accomodation 71

Interest

  %
Fashion (very/quite interested) 95
Skin care (very/quite interested) 47
Interior design (very/quite interested) 53
Travels (very/quite interested) 57
Jewellery and watches (very/quite interested) 37
Try new recipes (monthly) 61
Jewellery and watches (very/quite interested) 30

Opinions

  %
Good design is important to me (Interested) 74
I'm willing to spend a little extra for a well-known brand (Interested) 66
I'm willing to pay extra for quality (Interested) 83
I love spending money on myself (Interested) 63
I prefer to buy organic food if I can get it (Interested) 67

Source

Index Danmark/Gallup Marketing H2024

SoMe prices

Audience In Feed Post/Reel Dark post* Story
160.000 > 19.800 DKK 10.800 DKK 9.900 DKK
140.000 > 17.600 DKK 9.600 DKK 8.800 DKK
120.000 > 15.400 DKK 8.400 DKK 7.700 DKK
100.000 > 13.200 DKK 7.200 DKK 6.600 DKK
80.000 > 11.000 DKK 6.000 DKK 5.500 DKK
60.000 > 9.500 DKK 5.400 DKK 4.750 DKK
60.000 < 8.800 DKK 4.800 DK 4.400 DKK

*excl. boost budget

SoMe formats

Format Size
Image ad 1200 x 628 px
Carousel ad 1080 x 1080 px
Highlighted ad 1200 x 717 px
Instagram feed 1080 x 1350 px
Instagram stories 1080 x 1920 px

All commercial content on Story House Egmont’s websites and SoMe channels is marked as ads and are active for a period of 3 months from the campaign start. Except dark posts which are active for 2 weeks from the campaign start.

We do not offer agency compensation for production and SoMe boost.

Prices and Formats

Format Price DKK Dimension mm
Full page 56.300 225x298
Double page 90.100 450x298
Backcover 67.600 225x298
Half page horizontal 38.300 225x149
Half page vertical 38.300 107x298
2 x half page 71.500 450x149
Advertorial Full page 67.600 225x298
Advertorial Double page 108.100 450x298
Gatefold (4 pages) 126.500  

Publication dates

Issue Name Publication Date Material Deadline
EUW336 Thu 18-12-25 Thu 20-11-25
EUW337 Thu 29-01-26 Mon 15-12-25
EUW338 Thu 26-02-26 Tue 27-01-26
EUW339 Thu 26-03-26 Mon 23-02-26
EUW340 Thu 30-04-26 Mon 23-03-26
EUW341 Thu 28-05-26 Mon 27-04-26
EUW342 Thu 25-06-26 Tue 26-05-26
EUW343 Thu 30-07-26 Fri 26-06-26
EUW344 Thu 27-08-26 Mon 27-07-26
EUW345 Thu 24-09-26 Mon 24-08-26
EUW346 Thu 29-10-26 Wed 30-09-26
EUW347 Thu 26-11-26 Wed 28-10-26
EUW Juletillæg Thu 26-11-26 Wed 21-10-26
EUW348 Mon 21-12-26 Mon 23-11-26