Euroman.dk is Euroman's digital universe, where the editorial team daily provides well-curated news, analyses, interviews, and portraits about culture, food, politics, sports, and much more.
All content from the physical magazine is continuously published throughout the publication month, and in addition, we bring a lot of content from the magazines Gastro, Eurowoman, and Rum.
As a paying subscriber to euroman.dk, you get access to everything.
Source: Dansk Online Index - Gemius. December 25
| % | |
| Men | 51 |
| Women | 49 |
| Men | Women | |
| 15-24 | 12% | 7% |
| 25-34 | 17% | 15% |
| 35-44 | 19% | 17% |
| 45-54 | 19% | 20% |
| 55-64 | 17% | 18% |
| 65+ | 16% | 23% |
| Men | Woman | |
| Higher education | 52% | 67% |
| Interested in news (domestic) | 85% | 81% |
| Follows culture (books, films, music) | 28% | 49% |
| Sport | 52% | 18% |
| Climate and environment | 38% | 41% |
|
Local new |
44% | 49% |
| Cooking | 27% | 41% |
| New technology | 39% | 15% |
| Travel | 35% | 51% |
| Personal finance and investment | 34% | 18% |
Source: Dansk Online Index - Gemius. December 25
| Format | CPM |
| Topscroll | 150 |
| Skin, Wallpaper | 130 |
| Midscroll, Interscroll | 140 |
| Double Midscroll | 180 |
| Instream, Preroll | 90 |
| Topscroll Expand | 200 |
| Standard Display | 50 |
| Advertorial | From 14.000 DKK |
| *High impact / Rich media formats | Additional fee may occur |
| *Targeting | Additional fee may occur |
| 1. Complete content excluding traffic driver | Price DKK |
| Our advertorial product where the customer submits a complete text in Danish with links and images/video. Advertorial is posted on Alt.dk or Euroman.dk. |
16.000 |
| 2. Complete content including traffic driver and boost | Price DKK |
|
Our advertorial product where the customer submits a complete text in Danish with links and images/video. |
26.500 |
| 3. Content composed by Story House Egmont, includes traffic driver and boost | Price DKK |
|
Story House Egmont composes text based on a comprehensive brief in Danish. Customer provides links and complete images/video. |
31.500 |
| 4. Full package | Price DKK |
|
Story House Egmont takes responsibility for the whole process, producing all content in close dialogue with the customer. |
**All commercial content on Story House Egmont’s websites and SoMe channels is marked as ads and are active for a period of 3 months from the campaign start.
*** All links are marked, in accordance with Google’s guidelines, as sponsored or nofollow.
**** We do not offer agency compensation for production, handling, postage, SoMe boost budget or other external costs.
| Traffic drivers |
| Rotation for 4 weeks on the niche that fits the article on alt.dk or euroman.dk |
| 1 x post on Facebook |
| Add-ons | Price DKK |
| Total ownership of all banner displays in 1st month (desktop and mobile) in connection with advertorial | 5.000 |
| Additional Meta post | 5.000 |
| Extra Facebook boost | Price quoted upon enquiry. |
| Instagram re-targeting option | Price quoted upon enquiry. |
| Banner or video displays as traffic drivers | Price based on CPM. |
| Instagram story with swipe as extra traffic driver. | Price quoted upon enquiry. |
| Period extension by 3 months | 6.000 |
| Implementation of Meta pixel on advertorial | 5.000 |
| Meta post | Estimatet |
| Estimated link clicks | 1.700 - 4.500 |
| Estimated reach | 70.000 |
| Estimated impressions | 125.000 |
| Average CPC | 0,8 - 3 DKK per result. |
| Average frequency | 1,8 – 3 |
| Estimated page views | 2.000 - 6.000 |
| Average reading time | 00:15 – 01:30 |
| Definitions | |
| Link clicks | Can be defined as an action that leads the user away from Facebook, such as clicks on URL links |
| CPC/price per result | The average price for what it costs to get a single person to perform a desired action with the post. Such actions could include an interaction with a post (liking, commenting, sharing, etc.) or a page display on an advertorial. |
| Reach | Number of unique persons who have been exposed to a specific Facebook post. |
| Impression | Total number of exposures to a specific Facebook post. Impressions are always higher or equal reach, as the same person can be exposed to the post more than once. |
| Frequency | The average number of times each person has seen your ad. |
