Euroman

Euromanis Denmark’s leading men’s lifestyle universe –the only brand that covers every aspect of modern, refined living.

Our readers have a global outlook. They are knowledgeable, engaged, and belong to a highly attractive segment with exceptional purchasing power.

With presence across print, digital, social media, podcasts, and newsletters, Euromanoffers the strongest and most versatile platform for brands looking to connect with men’s lifestyle and image.

We are known for our authentic and trustworthy voice. From in-depth journalism to fashion and lifestyle coverage, everything we produce respects our readers’ time intheirbusy everyday life.

Euroman aims not only to inspire, but also to challenge –delivering content with a unique mix of self-irony, curiosity, confidence, and sharp editorial quality.

135,000

Readers of magazine

67,800

Followers on Instagram

106,400

Followers on Facebook

Magazine: Index Danmark/Gallup Marketing H2024 - SoMe: November 25

Target Group

Gender

  %
Men 67
Women 33

Demographics

  %
25 - 55 years old 50
Higher education 48
Household income (600.000 DKK or more) 42
East of "Storebælt" 56
Live in a city with over 50,000 inhabitants 60

Interest

  %
Fashion (Interested) 90
Culture/books/movies/music (very/quite interested) 50
Cooking (very/quite interested) 60
Travels (very/quite interested) 55
Sports (very/quite interested) 59
Cars ( very/quite interested) 30
Jewellery and watches (very/quite interested) 30
Practice sports/exercise (weekly) 73
Try new recipes (monthly) 62
Good design means a lot (interested) 74

Opinions

  %
Good design is important to me (Interested) 77
I'm willing to spend a little extra for a well-known brand (Interested) 72
I try new things before my friends / acquaintances (Interested) 48
I am willing to pay extra for quality products (Interested) 87

Source

Index Danmark/Gallup Marketing H2024

SoMe prices

Audience In Feed Post/Reel Dark post* Story
160.000 > 19.800 DKK 10.800 DKK 9.900 DKK
140.000 > 17.600 DKK 9.600 DKK 8.800 DKK
120.000 > 15.400 DKK 8.400 DKK 7.700 DKK
100.000 > 13.200 DKK 7.200 DKK 6.600 DKK
80.000 > 11.000 DKK 6.000 DKK 5.500 DKK
60.000 > 9.500 DKK 5.400 DKK 4.750 DKK
60.000 < 8.800 DKK 4.800 DK 4.400 DKK

*excl. boost budget

SoMe formats

Format Size
Image ad 1200 x 628 px
Carousel ad 1080 x 1080 px
Highlighted ad 1200 x 717 px
Instagram feed 1080 x 1350 px
Instagram stories 1080 x 1920 px

All commercial content on Story House Egmont’s websites and SoMe channels is marked as ads and are active for a period of 3 months from the campaign start. Except dark posts which are active for 2 weeks from the campaign start.

We do not offer agency compensation for production and SoMe boost.

Prices and Formats

Format Price DKK Dimension mm
Full page 56.300 225x298
Double page 90.100 450x298
Backcover 67.600 225x298
Half page horizontal 38.300 225x149
Half page vertical 38.300 107x298
2 x half page 71.500 450x149
Advertorial Full page 67.600 225x298
Advertorial Double page 108.100 450x298
Gatefold (4 pages) 126.500  

Publication dates

Issue Name Publication Date Material Deadline
EUM386 Thu 18-12-25 Thu 20-11-25
EUM387 Thu 29-01-26 Mon 15-12-25
EUM388 Thu 26-02-26 Tue 27-01-26
EUM389 Thu 26-03-26 Mon 23-02-26
EUM390 Thu 30-04-26 Mon 23-03-26
EUM391 Thu 28-05-26 Mon 27-04-26
EUM392 Thu 25-06-26 Tue 26-05-26
EUM393 Thu 30-07-26 Fri 26-06-26
EUM394 Thu 27-08-26 Mon 27-07-26
EUM395 Thu 24-09-26 Mon 24-08-26
EUM396 Thu 29-10-26 Wed 30-09-26
EUM Juletillæg Thu 26-11-26 Wed 21-10-26
EUM397 Thu 26-11-26 Wed 28-10-26
EUM398 Mon 21-12-26 Mon 23-11-26