Dove

Dove is a strong brand known for its quality, affordable products and passionate messages.
In 2025, Dove launched a new campaign build around the message  “Change the compliment” witch focuses on the fact that we need to get better at complementing women for more than looks.

Dove wanted to share this important message with their target group but in a way that was not schooling people or reprimanding them, more in an awareness and educating way…with the ultimate goal of changing the world on compliment at the time.

Alt for damerne was the perfect partner for Dove. Not only do they have a dialog with the exact target group but they have also over time created a safe and confidential space where women can talk about everything and educate them selves and eachother.

In addition to the above, Alt for damerne have also created the  podcast “Skål Søster” where they bring up relevante topics of the month. Topics that hold some kind of purpose and  enlightment value.

Dove and Alt for damerne entered into a collaboration where they held a live podcast event where a mix of Dove influencers and Alt for damerne's editorial team, as well as experts, had an open and honest conversation about the rhetoric surrounding women and self-esteem.

Alt for damerne invited their readers and Dove provided a goodie bag for them to take home.

The event itself created the framework for a lot of good content, which was exposed across SoMe channels and on ALT.dk both during the event and after the event.

All content was boosted for maximum exposure to the target group.

• SoMe pre event exposure
• Live Podcast event
• Video production during event
• Cut down video mata-assets post event
• Advertorial
• SoMe reels and post