ALT for damerne

ALT for damerne - Denmark's largest women's magazine

ALT for damerne every week features powerful interviews with inspiring women and articles that offer new perspectives on women's lives in all their stages. Our readers are primarily resourceful women across the country who are curious about trends in fashion, home, health, food, travel, beauty, and personal development.

Over the past 80 years, ALT for damerne has developed into Denmark's largest women's universe, which is present with podcasts, salons, travel, and the annual women's race for up to 20,000 participants. In addition, the lifestyle site Alt.dk attracts nearly 7 million monthly page views.

ALT for damerne guarantees high-quality curated content and a visually well-thought-out design produced by a passionate editorial team.

156,000

Readers of magazine

113,000

Followers on Instagram

128,300

Followers on Facebook

Magazine: Index Danmark/Gallup Marketing 2H2024+1H2025 - SoMe: December 25

Target Group

Gender

  %
Men 22
Women 78

Demographics

  %
35 - 59 years old 38
Higher education 53
Household income (600.000 DKK or more) 42
Owned/co-operative accomondation 78

Interests

  %
Fashion (very/quite interested) 46
Skin care (very/quite interested) 41
Interior design (very/quite interested) 53
Culture/books/film/music (very/quite interested) 52
Cooking (very/quite interested) 62
Nutrition - healthy/unhealthy (very/quite interested) 69
Kitchen (very/quite interested) 42
Travels (very/quite interested) 58
Try new recipes (monthly) 62
Good design means a lot (interested) 74

Opinions

  %
I'm willing to spend a little extra for a well-known brand 64
I prefer to buy organic food if I can get it 69
I always buy environmentally friendly products if I can 69
I am willing to pay extra for quality products 85

Source

Index Danmark/Gallup Marketing H2024

SoMe prices

Audience In Feed Post/Reel Dark post* Story
160.000 > 19.800 DKK 10.800 DKK 9.900 DKK
140.000 > 17.600 DKK 9.600 DKK 8.800 DKK
120.000 > 15.400 DKK 8.400 DKK 7.700 DKK
100.000 > 13.200 DKK 7.200 DKK 6.600 DKK
80.000 > 11.000 DKK 6.000 DKK 5.500 DKK
60.000 > 9.500 DKK 5.400 DKK 4.750 DKK
60.000 < 8.800 DKK 4.800 DK 4.400 DKK

*excl. boost budget

SoMe formats

Format Size
Image ad 1200 x 628 px
Carousel ad 1080 x 1080 px
Highlighted ad 1200 x 717 px
Instagram feed 1080 x 1350 px
Instagram stories 1080 x 1920 px

All commercial content on Story House Egmont’s websites and SoMe channels is marked as ads and are active for a period of 3 months from the campaign start. Except dark posts which are active for 2 weeks from the campaign start.

We do not offer agency compensation for production and SoMe boost.

Prices and Formats

Format Price DKK Dimension mm
Full page 71.500 208 x 278
Double page 114.400 416 x 278
Backcover 82.200 208 x 278
Advertorial Double page 137.300 416 x 278
Advertorial Full page 85.800 208 x 278
Half page horizontal 48.600 208 x 139
Half page vertical 48.600 102 x 278
Gatefold (4 pages) 160.900  

Publication dates

Issue Name No Publication Date Material Deadline
ALT for damerne 51 Thu 18-12-2025 Mon 24-11-2025
ALT for damerne 52 Mon 22-12-2025 Wed 26-11-2025
ALT for damerne 1  Mon 29-12-2025 Mon 01-12-2025
ALT for damerne 2 Thu 08-01-26 Thu 04-12-25
ALT for damerne 3 Thu 15-01-26 Mon 15-12-25
ALT for damerne 4 Thu 22-01-26 Thu 18-12-25
ALT for damerne 5 Thu 29-01-26 Mon 05-01-26
ALT for damerne STRIK (tillæg til nr 5) 1 Thu 29-01-26 Fre 02-01-26
ALT for damerne 6 Thu 05-02-26 Mon 12-01-26
ALT for damerne 7 Thu 12-02-26 Mon 19-01-26
ALT for damerne 8 Thu 19-02-26 Mon 26-01-26
ALT for damerne 9 Thu 26-02-26 Mon 02-02-26
ALT for damerne 10 Thu 05-03-26 Mon 09-02-26
ALT for damerne 11 Thu 12-03-26 Mon 16-02-26
ALT for damerne 12 Thu 19-03-26 Mon 23-02-26
ALT for damerne 13 Thu 26-03-26 Mon 02-03-26
ALT for damerne 14 Tue 31-03-26 Fri 06-03-26
ALT for damerne 15 Thu 09-04-26 Mon 09-03-26
ALT for damerne 16 Thu 16-04-26 Mon 16-03-26
ALT for damerne 17 Thu 23-04-26 Mon 23-03-26
ALT for damerne 18 Thu 30-04-26 Tue 07-04-26
ALT for damerne HAVELIV (tillæg til nr. 18) 1 Thu 30-04-26 Mon 23-02-26
ALT for damerne 19 Thu 07-05-26 Fri 10-04-26
ALT for damerne 20 Tue 12-05-26 Fri 17-04-26
ALT for damerne 21 Thu 21-05-26 Fri 24-04-26
ALT for damerne BEAUTY (tillæg til nr. 21) 1 Thu 21-05-26 Fri 24-04-26
ALT for damerne 22 Thu 28-05-26 Fri 01-05-26
ALT for damerne 23 Thu 04-06-26 Fri 08-05-26
ALT for damerne STRIK (tillæg til nr 23) 2 Thu 04-06-26 Mon 04-05-26
ALT for damerne 24 Thu 11-06-26 Fri 15-05-26
ALT for damerne 25 Thu 18-06-26 Fri 22-05-26
ALT for damerne 26 Thu 25-06-26 Mon 01-06-26
ALT for damerne 27 Thu 02-07-26 Mon 08-06-26
ALT for damerne 28 Thu 09-07-26 Mon 15-06-26
ALT for damerne 29 Thu 16-07-26 Mon 22-06-26
ALT for damerne 30 Thu 23-07-26 Mon 29-06-26
ALT for damerne 31 Thu 30-07-26 Mon 06-07-26
ALT for damerne 32 Thu 06-08-26 Mon 13-07-26
ALT for damerne 33 Thu 13-08-26 Mon 20-07-26
ALT for damerne 34 Thu 20-08-26 Mon 27-07-26
ALT for damerne 35 Thu 27-08-26 Fri 31-07-26
ALT for damerne 36 Thu 03-09-26 Mon 10-08-26
ALT for damerne STRIK (tillæg til nr 36) 3 Thu 03-09-26 Mon 03-08-26
ALT for damerne 37 Thu 10-09-26 Mon 17-08-26
ALT for damerne 38 Thu 17-09-26 Mon 24-08-26
ALT for damerne 39 Thu 24-09-26 Mon 31-08-26
ALT for damerne 40 Thu 01-10-26 Mon 07-09-26
ALT for damerne 41 Thu 08-10-26 Mon 14-09-26
ALT for damerne 42 Thu 15-10-26 Mon 21-09-26
ALT for damerne 43 Thu 22-10-26 Mon 28-09-26
ALT for damerne BEAUTY (tillæg til nr. 43) 2 Thu 22-10-26 Fri 25-09-26
ALT for damerne 44 Thu 29-10-26 Mon 05-10-26
ALT for damerne 45 Thu 05-11-26 Mon 12-10-26
ALT for damerne 46 Thu 12-11-26 Mon 19-10-26
ALT for damerne 47 Thu 19-11-26 Mon 26-10-26
ALT for damerne 48 Thu 26-11-26 Fri 30-10-26
ALT for damerne 49 Thu 03-12-26 Mon 09-11-26
ALT for damerne 50 Thu 10-12-26 Mon 16-11-26
ALT for damerne 51 Thu 17-12-26 Mon 23-11-26
ALT for damerne 52 Mon 21-12-26 Mon 23-11-26
ALT for damerne 53 Tue 29-12-26 Mon 30-11-26