ALT for damerne - Denmark's largest women's magazine
Every week, ALT for damerne brings powerful interviews with famous women and articles that give you a new perspective on your world.
With ALT for damerne, you get handpicked fashion, the most delicious recipes, as well as tips and trends within home, health and beauty.
Magazine: Index Danmark/Gallup Marketing 2H2024+1H2025 - SoMe: September 25
| % | |
| Men | 22 |
| Women | 78 |
| % | |
| 35 - 59 years old | 38 |
| Higher education | 53 |
| Household income (600.000 DKK or more) | 42 |
| Owned/co-operative accomondation | 78 |
| % | |
| Fashion (very/quite interested) | 46 |
| Skin care (very/quite interested) | 41 |
| Interior design (very/quite interested) | 53 |
| Culture/books/film/music (very/quite interested) | 52 |
| Cooking (very/quite interested) | 62 |
| Nutrition - healthy/unhealthy (very/quite interested) | 69 |
| Kitchen (very/quite interested) | 42 |
| Travels (very/quite interested) | 58 |
| Try new recipes (monthly) | 62 |
| Good design means a lot (interested) | 74 |
| % | |
| I'm willing to spend a little extra for a well-known brand | 64 |
| I prefer to buy organic food if I can get it | 69 |
| I always buy environmentally friendly products if I can | 69 |
| I am willing to pay extra for quality products | 85 |
| Audience | In Feed Post/Reel | Dark post* | Story |
| 160.000 > | 19.800 DKK | 10.800 DKK | 9.900 DKK |
| 140.000 > | 17.600 DKK | 9.600 DKK | 8.800 DKK |
| 120.000 > | 15.400 DKK | 8.400 DKK | 7.700 DKK |
| 100.000 > | 13.200 DKK | 7.200 DKK | 6.600 DKK |
| 80.000 > | 11.000 DKK | 6.000 DKK | 5.500 DKK |
| 60.000 > | 9.500 DKK | 5.400 DKK | 4.750 DKK |
| 60.000 < | 8.800 DKK | 4.800 DK | 4.400 DKK |
| Format | Size |
| Image ad | 1200 x 628 px |
| Carousel ad | 1080 x 1080 px |
| Highlighted ad | 1200 x 717 px |
| Instagram feed | 1080 x 1350 px |
| Instagram stories | 1080 x 1920 px |
All commercial content on Story House Egmont’s websites and SoMe channels is marked as ads and are active for a period of 3 months from the campaign start. Except dark posts which are active for 2 weeks from the campaign start.
We do not offer agency compensation for production and SoMe boost.
| Format | Price DKK | Dimension mm |
| Full page | 71.500 | 208 x 278 |
| Double page | 114.400 | 416 x 278 |
| Backcover | 82.200 | 208 x 278 |
| Advertorial Double page | 137.300 | 416 x 278 |
| Advertorial Full page | 85.800 | 208 x 278 |
| Half page horizontal | 48.600 | 208 x 139 |
| Half page vertical | 48.600 | 102 x 278 |
| Gatefold (4 pages) | 160.900 |
| Issue Name | No | Publication Date | Material Deadline |
| ALT for damerne | 46 | Thu 13-11-2025 | Mon 20-10-2025 |
| ALT for damerne | 47 | Thu 20-11-2025 | Mon 27-10-2025 |
| ALT for damerne | 48 | Thu 27-11-2025 | Mon 03-11-2025 |
| ALT for damerne | 49 | Thu 04-12-2025 | Mon 10-11-2025 |
| ALT for damerne | 50 | Thu 11-12-2025 | Mon 17-11-2025 |
| ALT for damerne | 51 | Thu 18-12-2025 | Mon 24-11-2025 |
| ALT for damerne | 52 | Mon 22-12-2025 | Wed 26-11-2025 |
| ALT for damerne | 1 | Mon 29-12-2025 | Mon 01-12-2025 |
| ALT for damerne | 2 | Thu 08-01-26 | Thu 04-12-25 |
| ALT for damerne | 3 | Thu 15-01-26 | Mon 15-12-25 |
| ALT for damerne | 4 | Thu 22-01-26 | Thu 18-12-25 |
| ALT for damerne | 5 | Thu 29-01-26 | Mon 05-01-26 |
| ALT for damerne | 6 | Thu 05-02-26 | Mon 12-01-26 |
| ALT for damerne | 7 | Thu 12-02-26 | Mon 19-01-26 |
| ALT for damerne | 8 | Thu 19-02-26 | Mon 26-01-26 |
| ALT for damerne | 9 | Thu 26-02-26 | Mon 02-02-26 |
| ALT for damerne | 10 | Thu 05-03-26 | Mon 09-02-26 |
| ALT for damerne | 11 | Thu 12-03-26 | Mon 16-02-26 |
| ALT for damerne | 12 | Thu 19-03-26 | Mon 23-02-26 |
| ALT for damerne | 13 | Thu 26-03-26 | Mon 02-03-26 |
| ALT for damerne | 14 | Tue 31-03-26 | Fri 06-03-26 |
| ALT for damerne | 15 | Thu 09-04-26 | Mon 09-03-26 |
| ALT for damerne | 16 | Thu 16-04-26 | Mon 16-03-26 |
| ALT for damerne | 17 | Thu 23-04-26 | Mon 23-03-26 |
| ALT for damerne | 18 | Thu 30-04-26 | Tue 07-04-26 |
| ALT for damerne | 19 | Thu 07-05-26 | Fri 10-04-26 |
| ALT for damerne | 20 | Tue 12-05-26 | Fri 17-04-26 |
| ALT for damerne | 21 | Thu 21-05-26 | Fri 24-04-26 |
| ALT for damerne | 22 | Thu 28-05-26 | Fri 01-05-26 |
| ALT for damerne | 23 | Thu 04-06-26 | Fri 08-05-26 |
| ALT for damerne | 24 | Thu 11-06-26 | Fri 15-05-26 |
| ALT for damerne | 25 | Thu 18-06-26 | Fri 22-05-26 |
| ALT for damerne | 26 | Thu 25-06-26 | Mon 01-06-26 |
| ALT for damerne | 27 | Thu 02-07-26 | Mon 08-06-26 |
| ALT for damerne | 28 | Thu 09-07-26 | Mon 15-06-26 |
| ALT for damerne | 29 | Thu 16-07-26 | Mon 22-06-26 |
| ALT for damerne | 30 | Thu 23-07-26 | Mon 29-06-26 |
| ALT for damerne | 31 | Thu 30-07-26 | Mon 06-07-26 |
| ALT for damerne | 32 | Thu 06-08-26 | Mon 13-07-26 |
| ALT for damerne | 33 | Thu 13-08-26 | Mon 20-07-26 |
| ALT for damerne | 34 | Thu 20-08-26 | Mon 27-07-26 |
| ALT for damerne | 35 | Thu 27-08-26 | Fri 31-07-26 |
| ALT for damerne | 36 | Thu 03-09-26 | Mon 10-08-26 |
| ALT for damerne | 37 | Thu 10-09-26 | Mon 17-08-26 |
| ALT for damerne | 38 | Thu 17-09-26 | Mon 24-08-26 |
| ALT for damerne | 39 | Thu 24-09-26 | Mon 31-08-26 |
| ALT for damerne | 40 | Thu 01-10-26 | Mon 07-09-26 |
| ALT for damerne | 41 | Thu 08-10-26 | Mon 14-09-26 |
| ALT for damerne | 42 | Thu 15-10-26 | Mon 21-09-26 |
| ALT for damerne | 43 | Thu 22-10-26 | Mon 28-09-26 |
| ALT for damerne | 44 | Thu 29-10-26 | Mon 05-10-26 |
| ALT for damerne | 45 | Thu 05-11-26 | Mon 12-10-26 |
| ALT for damerne | 46 | Thu 12-11-26 | Mon 19-10-26 |
| ALT for damerne | 47 | Thu 19-11-26 | Mon 26-10-26 |
| ALT for damerne | 48 | Thu 26-11-26 | Fri 30-10-26 |
| ALT for damerne | 49 | Thu 03-12-26 | Mon 09-11-26 |
| ALT for damerne | 50 | Thu 10-12-26 | Mon 16-11-26 |
| ALT for damerne | 51 | Thu 17-12-26 | Mon 23-11-26 |
| ALT for damerne | 52 | Mon 21-12-26 | Mon 23-11-26 |
| ALT for damerne | 53 | Tue 29-12-26 | Mon 30-11-26 |
