1664 Blanc
Art Crawl
| Collaboration between 1664 Blanc’s and Eurowoman |
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1664 Blanc’s was looking to expand and strengthen branded position as a lifestyle brand for "tastemakers" in Denmark. The goal was to create cultural relevance, brand loyalty and anchor 1664 in the narrative of Good Taste with a Twist. Authenticity is not something that can be bought. And certainly not in the world of art. Anne Lose, editor-in-chief of both Eurowoman and Rum, knows this and has invested wholeheartedly in the relationship with the Copenhagen art scene for several years. So together 1664 Blanc and Eurowoman created the “one night only” guided art walk . Led by Eurowoman’s editor-in-chief Anne Lose, the audience was given exclusive access to carefully curated galleries, talks and artists – with 1664 Blanc as the natural social hub for the meeting between the guests. An experience that fused event, content and community together into a living brand (partnership) universe. Eurowoman opened the door to an otherwise closed world for new audiences, and 1664 blue beer contributed to a contemporary but relaxed atmosphere. the most influential galleries had the confidence to put both name, space and content to the execution of the concept. A value match that created natural resonance all the way around. Content before, during and after the event created both reach and community effect. |
| Content elements |
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